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In the wake of the Covid-19 pandemic we all can feel lost, helpless and bereft of hope at times. We turn on the news to see conflicting “experts” telling us to do opposite things for the sake of our health and the public’s health. Confusion can reign, but as the great Fred Rogers once said, “Look for the helpers.” Whenever in the course of human history there has been calamity, tragedy or confusion there has always been among us those that rise, not for self-gratification, but to help as many people as they possibly can.
These times are no different in that sense. Across the globe countless companies pivoted their works to the task at hand. Helping beat back the tide of Covid-19 and make the world a better, safer and healthier place for all of us.
Some problems are too big, too complex and the humanitarian need too great – to address alone. And, when time is of the essence, pooling knowledge and specialist skills is vital to success.
The COVID-19 pandemic is the public health challenge of our time. It demands a concerted effort and bold, new thinking to find solutions together. That is why TETRA AND ROI Marketing & Safety (ROI) is responding in a spirit of partnership. Pharmaceutical companies, biotech firms, academic researchers, public health institutes and others, are showing their commitment by sharing data, knowhow and ideas.
Partnerships provide a platform on which new initiatives can be launched quickly. Pooling of resources to solve critical and challenging problems. Everyday new and expanded collaborations are also exploring the very latest technologies. For example, Eli Lilly is partnering with AbCellera to identify promising antibodies.
Cross-sectoral partnerships driven by the humanitarian need are bringing together some creative, novel partnerships, that we would not have expected in a pre-COVID-19 world.
Multiple vaccine research initiatives are also under way, with academic groups, start-ups and leading vaccine manufacturers working to find and test preventative tools.
We are still a long way from solving this enormous challenge. But, while the scale of the problem is unprecedented in our lifetimes, it will be matched by the scale of our response.
You can play your part by following public health advice and buying the time we need for these partnerships to deliver diagnostics, vaccines and treatments. Nobody can say for sure when and how this crisis will end, but it is clear that innovation and collaboration will play a central role – and that we will emerge with a wide range of new tools for tackling pandemics.